Today, we are introducing the Content Team:
Our Content Team currently consists of sixteen creative souls, including two interior stylists, one photographer, five graphic designers, five editors, one intern, one working student, and one head of content. This team comes together to make our Westwing customers swoon and have the best shopping experience possible. They do not sell interiors only but also give our customers insights into the story behind a product. With eye-catching visuals, witty words, and trendy interior stylings, our customers feel inspired every day.
They are globally connected, with all creative departments sharing content and assets within the Westwing universe and are strongly linked to our offering, working closely with the sales department and partnerships teams. Moreover, they align with our marketing teams to maintain coherence in our branding.
We asked two team members what they love about their job:
Julia: “I started my journey at Westwing in August 2021 as an editor, and I love my job! I am responsible for creating and editing exciting, snackable content for our daily campaigns with our graphic designers. At first, we brainstorm cool ideas and visual concepts with catchy wordings because we do not sell interiors only but also give our customers insights into the story and the products behind it. Therefore, I am also regularly in touch with merchandising & sales to align on products for upcoming campaigns. Beyond the typical tasks of a content creator, I’m responsible for our newsletter and beautiful features on our site. It’s very cool to connect with external stakeholders and our colleagues from social media and influencer marketing. My working day usually starts with coffee in the cafeteria with my lovely colleagues. Then, we have our daily meeting, checking out our to-dos, and the creative magic happens!”
Sophie: “I am Sophie, and I joined Westwing about five years ago. I am leading the photo studio for the Westwing Club where my team and I create beautiful content on a daily basis. Our major task is coming up with new and fresh ideas on how to shoot our upcoming campaigns, as well as preparing things like looking for shooting locations, casting models, organizing logistics, building sets, etc. I love my team because it’s more like working with friends than colleagues. We are a whole bunch of creative heads coming together every day and making the impossible possible. Moreover, I love Westwing because I can work very creatively. Coming up with fresh and new ideas and actually bringing them to life is just so much fun. What I also really appreciate is that I’m allowed to bring my dogs to the office every day.
Thank you, Content Team, for the sneak peek into your daily work!