OUR PURPOSE

“Excite people to create homes that unlock the full beauty of life”

Our Vision

Westwing is Europe‘s #1 in Beautiful Living e-commerce — a premium one-stop destination for Design Lovers.

We create an inspirational shopping experience by offering daily Retail Campaigns with carefully curated themes, alongside our permanent assortment—from the best partner brands to our own Westwing Collection.


Our mission is to inspire our customers with captivating home stories, showcasing the most inspirational homes and making them shoppable, as well as through a premium selection of products.

Westwing is a true love brand!

Our customers and VIPs love Westwing so much that they keep coming back to us: About 80 % of our orders come from loyal repeat customers.

  • "To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' means making the most of the time you spend with your loved ones"

  • "To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' means: make it personal!"

  • "To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' has a lot to do with finding balance, being happy, and having support from my family in everything I do"

  • "We love to combine the old and the new"

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Founders & Management

Westwing was founded by Chief Creative Officer Delia Lachance (née Fischer) and Stefan Smalla and their co-founders Tim Schäfer, Matthias Siepe and Georg Biersack. Andreas Hoerning (CEO) and Sebastian Westrich (CFO) constitute the Management Board of the company. The Management Board is complemented by a stellar team of experienced executives in the headquarters and in the local countries.

DELIA LACHANCE

Founder & Chief Creative Officer

Prior to Westwing, Delia worked as an editor at ELLE Magazine and ELLE Decoration. Together with her team, she inspires style-conscious people across Europe every day. She made history in 2018 when she rang the bell for Westwing's IPO on the Frankfurt Stock Exchange. In addition to her professional activities, Delia has become a pioneer of female entrepreneur and leadership.

ANDREAS HOERNING

Chief Executive Officer

Prior to becoming CEO, Andreas was Chief Commercial Officer and Founder of the Westwing Collection. Before Westwing, Andreas was a Project Leader at Boston Consulting Group (BCG), where he supported industrial and consumer goods clients in strategy, operating model and performance. He holds a PhD in commercial law from Berlin’s Humboldt University.

SEBASTIAN WESTRICH

Chief Financial Officer

Having spent over eight years at Hubert Burda Media, Sebastian has held various management roles within the Digital division, establishing himself as a trusted expert in these domains. Before joining Westwing, Sebastian served as the CFO of Cyberport and held the position of CFO and Managing Director at Burda Digital, further showcasing his expertise in the fields of e-commerce and finance. Prior to his tenure at Cyberport and Burda Digital, Sebastian was leading the Investment Management at Burda Digital.

Westwing Collection Design Team

Our Westwing Collection Design Team is a major key to our success. They push us every day to bring inspiration online and to excite people to create homes that unlock the full beauty of life.

Key Figures

OUR CUSTOMERS

80% OF ORDERS

We generate about 80% of our orders from loyal repeat customers

OUR PRODUCTS

195€

Average basket size in 2024

2.5

million orders in 2024

55%

Westwing Collection Share in 2024

OUR CONTENT

15,000

Carefully selected content pieces produced inhouse and published on our sites, apps and social media

Business Model

Westwing is the Beautiful Living Company.

We are the one-stop destination for Home & Living and offer content that inspires every day.

Each part of our business model has its own function:

Shop

Our Shop offers fast delivery of our third-party bestsellers and all Westwing Collection products, organised in fully shoppable looks

Westwing Collection​

Our own products provide customers with the best designs at a great quality and affordable prices

Daily Specials

We combine inspiration and shopping in daily themes on our Westwing sites and apps, announced every morning with a gorgeous newsletter

OUR VALUES

  • Inspiration every day

    Our Purpose: We excite our customers every day to create homes that unlock the full beauty of life.

  • Customer delight

    We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.

  • Genuine care

    We genuinely care about our customers, our colleagues, and our partners. We are open, honest, direct, and reliable.

  • Drive for results

    We get things done, in a fast and lean way, no matter the obstacles in our way.

  • An inspiring team

    We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.

  • Ambition to be the best

    We strive for excellence and aspire to be the #1 in Beautiful Living e-commerce, setting the standard in Home & Living e-commerce.