OUR PURPOSE

“Excite people to create homes that unlock the full beauty of life”

Our Vision

Westwing is Europe‘s #1 in Beautiful Living e-commerce — a premium one-stop destination for Design Lovers.

We create an inspirational shopping experience by offering daily Retail Campaigns with carefully curated themes, alongside our permanent assortment—from the best partner brands to our own Westwing Collection.


Our mission is to inspire our customers with captivating home stories, showcasing the most inspirational homes and making them shoppable, as well as through a premium selection of products.

Westwing is a true love brand!

Our customers and VIPs love Westwing so much that they keep coming back to us: About 80 % of our orders come from loyal repeat customers.

  • "To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' means making the most of the time you spend with your loved ones"

  • "To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' means: make it personal!"

  • "To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' has a lot to do with finding balance, being happy, and having support from my family in everything I do"

  • "We love to combine the old and the new"

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Founders & Management

Westwing was founded by Chief Creative Officer Delia Lachance (née Fischer) and Stefan Smalla and their co-founders Tim Schäfer, Matthias Siepe and Georg Biersack. Andreas Hoerning (CEO) and Sebastian Westrich (CFO) constitute the Management Board of the company. The Management Board is complemented by a stellar team of experienced executives in the headquarters and in the local countries.

DELIA LACHANCE

Founder & Chief Creative Officer

Prior to Westwing, Delia worked as an editor at ELLE Magazine and ELLE Decoration. Together with her team, she inspires style-conscious people across Europe every day. She made history in 2018 when she rang the bell for Westwing's IPO on the Frankfurt Stock Exchange. In addition to her professional activities, Delia has become a pioneer of female entrepreneur and leadership.

ANDREAS HOERNING

Chief Executive Officer

Prior to becoming CEO, Andreas was Chief Commercial Officer and Founder of the Westwing Collection. Before Westwing, Andreas was a Project Leader at Boston Consulting Group (BCG), where he supported industrial and consumer goods clients in strategy, operating model and performance. He holds a PhD in commercial law from Berlin’s Humboldt University.

SEBASTIAN WESTRICH

Chief Financial Officer

Having spent over eight years at Hubert Burda Media, Sebastian has held various management roles within the Digital division, establishing himself as a trusted expert in these domains. Before joining Westwing, Sebastian served as the CFO of Cyberport and held the position of CFO and Managing Director at Burda Digital, further showcasing his expertise in the fields of e-commerce and finance. Prior to his tenure at Cyberport and Burda Digital, Sebastian was leading the Investment Management at Burda Digital.

Westwing Collection Design Team

Our Westwing Collection Design Team is a major key to our success. They push us every day to bring inspiration online and to excite people to create homes that unlock the full beauty of life.

Key Figures

OUR CUSTOMERS

80% OF ORDERS

We generate about 80% of our orders from loyal repeat customers

OUR PRODUCTS

195€

Average basket size in 2024

2.5

million orders in 2024

55%

Westwing Collection Share in 2024

OUR CONTENT

15,000

Carefully selected content pieces produced inhouse and published on our sites, apps and social media

Business Model

Westwing is the Beautiful Living Company.

We are the one-stop destination for Home & Living and offer content that inspires every day.

Each part of our business model has its own function:

Shop

Our Shop offers fast delivery of our third-party bestsellers and all Westwing Collection products, organised in fully shoppable looks

Westwing Collection​

Our own products provide customers with the best designs at a great quality and affordable prices

Daily Specials

We combine inspiration and shopping in daily themes on our Westwing sites and apps, announced every morning with a gorgeous newsletter

THE WESTWING CULTURE CODE

  • PRINCIPLE #1: WE DELIVER EXCEPTIONAL RESULTS.

    Our customers demand excellence, that’s why Westwing is a place where the exceptional is the expectation – we don’t settle for mediocrity. Like in a top professional sports team or a world-class fashion house, we play to win. Some of our achievements we can measure very well, such as the number of happy customers we serve, or the financials we deliver for our investors. Other achievements are rather recognised by experts in our field, such as opinion leaders in design, social media and publishing.

  • PRINCIPLE #2: BEING HUMAN IS OUR SUPERPOWER.

    At Westwing, we believe that exceptional results come from exceptional teamwork – same as in a top professional sports team. There’s no space for elbows and politics. Kindness, assuming good intentions and genuine care are fundamental to how we work together, but we don’t mistake this for comfort or being a family. By giving candid feedback and setting clear expectations, we push ourselves and others to unlock our full potential and to wow our customers.

  • PRINCIPLE #3: WE DO BUSINESS CREATIVELY.

    From designing beautiful products for our customers to crafting innovative technology or business solutions, creativity sets us apart. We are curious, think outside the box and bring bold ideas to life. We’re constantly testing, learning, developing, crafting, and adapting. This mindset enables us to be the inspirational, curated, sustainable one-stop destination and mega desirable brand.

  • PRINCIPLE #4: WE ACT LIKE BUSINESS OWNERS.

    We’re passionate about what we do, going the extra mile when needed and taking pride in our beautiful products. We hold ourselves and others accountable. We always act in the best interest of the company (“CEO perspective”), not just our individual area. We’re cost-conscious and make the right trade-off decisions between quality and speed.

  • PRINCIPLE #5: WE APPLY A GROWTH MINDSET.

    We take full ownership of our own growth, actively seeking opportunities to leave our comfort zone, learn from our mistakes and raise the bar to increase the level of excellence at Westwing. We contribute to Westwing’s fast-paced environment by embracing and driving change.