OUR MISSION

“To inspire and
make every home
a beautiful home”

Our Vision

Be the European leader in Home & Living eCommerce, by creating the most inspiring customer experience and the most loved brand.

We are a true ‘curated shoppable magazine’: we aim to inspire with décor tips, home stories and offer our customers carefully selected products from famous brands, upcoming designers, as well as our own label and private label products.

Founders & Management

Delia Fischer, Stefan Smalla, Dr. Dr. Florian Drabeck constitute the Management Board of the company. They are complemented by a strong leadership team, including the three other co-founders of Westwing Georg Biersack, Matthias Siepe, Tim Schäfer and a stellar team of executives and founders in the headquarters and in the local countries.

DELIA FISCHER

Founder & Creative Director

Prior to founding Westwing, Delia worked at ELLE Magazine / ELLE Decoration / Burda Media as Editor for Home & Living, Lifestyle and Beauty.

STEFAN SMALLA

Founder & Chief Executive Officer

Prior to founding Westwing, Stefan worked at Bain & Co. as a Manager. In the early days of eCommerce, he was CTO and VP eCommerce at dooyoo, and founded a social network.

DR. DR. FLORIAN DRABECK

Chief Financial Officer

Prior to joining Westwing, Florian worked at Bain & Co. and as an investment professional. Florian has 2 PhD degrees (Finance, Mathematics) and is a CFA charterholder.

Supervisory Board Westwing Group AG

CHRISTOPH BARCHEWITZ (Chairman)

Christoph Barchewitz is the Co-CEO of Global Fashion Group. Prior to that, he was investment director at Kinnevik AB, and worked as investment banking professional at Goldman Sachs.

ANTONELLA MEI-POCHTLER (Deputy Chairman)

Antonella Mei-Pochtler serves as Senior Advisor to BCG and Special Advisor to the Federal Chancellor of Austria. Before that, she was a Senior Partner and member of the Executive Committee of BCG as well as its global media & entertainment sector head.

MICHAEL HOFFMAN

Michael Hoffmann works as self-employed management consultant. Prior to that he was CEO at Lekkerland and CEO at Carl Zeiss Vision. He serves on the supervisory board of Telefonica Deutschland.

OLIVER SAMWER

Oliver Samwer is CEO and Founder of Rocket Internet. Prior to that he co-founded Jamba! AG, which was sold to VeriSign, and Alando.de which was sold to Ebay.

THOMAS HARDING

Thomas Harding’s career at Access Industries followed on from a decade of working as a corporate lawyer at Weil, Gotshal & Manges and Hogan Lovells. He has served on several portfolio companies, including Ice Group and Perform Group.

CHRISTIAN STRAIN

Christian Strain is a Managing Director at Summit Partners, where he focuses on the growth products & services sector. Prior to Summit, he worked for Apax Partners.

Creative Team

Our Creative team is a major key to our success. Led by our founder Delia Fischer, they are pushing us every day to bring inspiration online and make the homes of our customers more beautiful.

Key Figures

OUR CUSTOMERS

100 times per year

We generate 85% of our sales with customers who visit us on average 100 times per year

OUR PRODUCTS

45€

Average product price

>2.2

Million orders shipped in 2017

>5.6

Million products sold in 2017

OUR CONTENT

1.9 billion

Newsletters sent in 2017

1,500

Carefully selected content pieces produced inhouse and published on our sites, apps and social media

Business Model

Westwing is a company that offers Home & Living for everyone. We are a shoppable magazine for daily inspiration on Home & Living.

We run an integrated platform that combines daily inspiration and interior shopping.

Each part of our business model has its own function:

Daily themes

We combine inspiration and shopping in daily themes on our Westwing sites and apps, announced every morning with a gorgeous newsletter

Own label and private label

Our own products provide the best designs at great quality and affordable prices to our customers

Permanent assortment

In our permanent-assortment, WestwingNow, we provide the bestsellers and all of our own label and private label products with fast delivery and organized in fully shoppable looks

OUR VALUES

  • Inspiration every day

    We inspire our customers in everything we do to make every home a beautiful home.

  • Customer delight

    We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.

  • Genuine care

    We genuinely care about our customers, our colleagues, and our partners. We are open, honest, direct, and reliable.

  • Drive to results

    We get things done, in a fast and lean way, no matter the obstacles in our way.

  • An inspiring team

    We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.

  • Ambition to be the best

    We strive for excellence and aspire to create the European leader in Home & Living eCommerce.