OUR MISSION

“To inspire and
make every home
a beautiful home”

Our Vision

Be the European leader in home & living eCommerce for Home Enthusiasts, by creating the most inspiring customer experience and the most loved brand.

We are a true ‘curated shoppable magazine’: we aim to inspire with décor tips, home stories and offer our customers carefully selected products from famous brands, upcoming designers, as well as our own Westwing Collection products.

Westwing is a true love brand!

Our customers love our brand so much that they keep coming back to us: 85% of our sales are generated by customers who visit us on average 100 times per year.

  • „My daily morning routine is a nice cup of coffee and the fresh Westwing offering“

  • „I do not shop online at all, I have never bought on Amazon or anywhere – but I have already made more than 100 purchases on Westwing“

  • „On Westwing, I keep finding things that inspire me to redecorate my home; it feels like an addiction not to miss the next great idea“

  • „Browsing Westwing feels like a shopping spree with your best friend„

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Founders & Management

Westwing was founded by Chief Creative Officer Delia Lachance (née Fischer) and Stefan Smalla and their co-founders Tim Schäfer, Matthias Siepe and Georg Biersack. Andreas Hoerning (CEO) and Sebastian Westrich (CFO) constitute the Management Board of the company. The Management Board is complemented by a stellar team of experienced executives in the headquarters and in the local countries.

DELIA LACHANCE

Founder & Chief Creative Officer

Prior to founding Westwing, Delia worked at ELLE Magazine / ELLE Decoration / Burda Media as Editor for Home & Living, Lifestyle and Beauty.

ANDREAS HOERNING

Chief Executive Officer

Prior to becoming CEO, Andreas was Chief Commercial Officer and Founder of the Westwing Collection. Before Westwing, Andreas was a Project Leader at Boston Consulting Group (BCG), where he supported industrial and consumer goods clients in strategy, operating model and performance. He holds a PhD in commercial law from Berlin’s Humboldt University.

SEBASTIAN WESTRICH

Chief Financial Officer

Having spent over eight years at Hubert Burda Media, Sebastian has held various management roles within the Digital division, establishing himself as a trusted expert in these domains. Before joining Westwing, Sebastian served as the CFO of Cyberport and held the position of CFO and Managing Director at Burda Digital, further showcasing his expertise in the fields of e-Commerce and finance. Prior to his tenure at Cyberport and Burda Digital, Sebastian was leading the Investment Management at Burda Digital.

Creative Team

Our Creative team is a major key to our success. They push us every day to bring inspiration online and make the homes of our customers more beautiful.

Key Figures

OUR CUSTOMERS

100 times per year

We generate 85% of our sales with customers who visit us on average 100 times per year

OUR PRODUCTS

154€

Average basket size in 2022

3.1

million orders in 2022

41%

Westwing Collection Share in 2022

OUR CONTENT

15,000

Carefully selected content pieces produced inhouse and published on our sites, apps and social media

Business Model

Westwing is a company that offers Home & Living for everyone. We are a shoppable magazine for daily inspiration on Home & Living.

We run an integrated platform that combines daily inspiration and interior shopping.

Each part of our business model has its own function:

Daily themes

We combine inspiration and shopping in daily themes on our Westwing sites and apps, announced every morning with a gorgeous newsletter

Westwing Collection​

Our own products provide the best designs at great quality and affordable prices to our customers

Permanent assortment

In our permanent assortment, WestwingNow, we provide the bestsellers and all of our own Westwing Collection products with fast delivery and organized in fully shoppable looks

OUR VALUES

  • Inspiration every day

    We inspire our customers in everything we do to make every home a beautiful home.

  • Customer delight

    We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.

  • Genuine care

    We genuinely care about our customers, our colleagues, and our partners. We are open, honest, direct, and reliable.

  • Drive for results

    We get things done, in a fast and lean way, no matter the obstacles in our way.

  • An inspiring team

    We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.

  • Ambition to be the best

    We strive for excellence and aspire to create the European leader in Home & Living eCommerce.