OUR MISSION
“To inspire and
make every home
a beautiful home”
Our Vision
Be the European leader in home & living eCommerce for Home Enthusiasts, by creating the most inspiring customer experience and the most loved brand.
Westwing is the leader in inspiration-based eCommerce in Home & Living for Home Enthusiasts. Since the founding of our company in 2011, we have expanded into 11 European countries. We are much more than just another eCommerce company.
Westwing is the leader in inspiration-based eCommerce in Home & Living for Home Enthusiasts. Since the founding of our company in 2011, we have expanded into 11 European countries. We are much more than just another eCommerce company.
We are a true ‘curated shoppable magazine’: we aim to inspire with décor tips, home stories and offer our customers carefully selected products from famous brands, upcoming designers, as well as our own Westwing Collection products.
We offer the full range of Home & Living categories, making Westwing a place where everyone finds their favourite pieces in an inspirational environment.
Westwing is a true love brand!
Our customers love our brand so much that they keep coming back to us: 85% of our sales are generated by customers who visit us on average 100 times per year.
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„My daily morning routine is a nice cup of coffee and the fresh Westwing offering“
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„I do not shop online at all, I have never bought on Amazon or anywhere – but I have already made more than 100 purchases on Westwing“
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„On Westwing, I keep finding things that inspire me to redecorate my home; it feels like an addiction not to miss the next great idea“
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„Browsing Westwing feels like a shopping spree with your best friend„
Founders & Management
Westwing was founded by Chief Creative Officer Delia Lachance (née Fischer) and Stefan Smalla and their co-founders Tim Schäfer, Matthias Siepe and Georg Biersack. Andreas Hoerning (CEO) is the Management Board of the company. The Management Board is complemented by a stellar team of experienced executives in the headquarters and in the local countries.
DELIA LACHANCE
Founder & Chief Creative Officer
Prior to founding Westwing, Delia worked at ELLE Magazine / ELLE Decoration / Burda Media as Editor for Home & Living, Lifestyle and Beauty.
ANDREAS HOERNING
Chief Executive Officer
Prior to becoming CEO, Andreas was Chief Commercial Officer and Founder of the Westwing Collection. Before Westwing, Andreas was a Project Leader at Boston Consulting Group (BCG), where he supported industrial and consumer goods clients in strategy, operating model and performance. He holds a PhD in commercial law from Berlin’s Humboldt University.
Creative Team
Our Creative team is a major key to our success. They push us every day to bring inspiration online and make the homes of our customers more beautiful.
Key Figures
OUR CUSTOMERS
100 times per year
We generate 85% of our sales with customers who visit us on average 100 times per year
OUR PRODUCTS
154€
Average basket size in 2022
3.1
million orders in 2022
41%
Westwing Collection Share in 2022
OUR CONTENT
15,000
Carefully selected content pieces produced inhouse and published on our sites, apps and social media
Business Model
Westwing is a company that offers Home & Living for everyone. We are a shoppable magazine for daily inspiration on Home & Living.
We run an integrated platform that combines daily inspiration and interior shopping.
Each part of our business model has its own function:
Daily themes
We combine inspiration and shopping in daily themes on our Westwing sites and apps, announced every morning with a gorgeous newsletter
Westwing Collection
Our own products provide the best designs at great quality and affordable prices to our customers
Permanent assortment
In our permanent assortment, WestwingNow, we provide the bestsellers and all of our own Westwing Collection products with fast delivery and organized in fully shoppable looks
OUR VALUES
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Inspiration every day
We inspire our customers in everything we do to make every home a beautiful home.
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Customer delight
We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.
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Genuine care
We genuinely care about our customers, our colleagues, and our partners. We are open, honest, direct, and reliable.
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Drive for results
We get things done, in a fast and lean way, no matter the obstacles in our way.
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An inspiring team
We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.
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Ambition to be the best
We strive for excellence and aspire to create the European leader in Home & Living eCommerce.