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Unseren Kundinnen und Kunden ermöglichen, nachhaltigere Entscheidungen zu treffen

Die Beziehung zu unseren Kundinnen und Kunden ist von einem ganz besonderen Vertrauen und Respekt geprägt. Wir fördern dieses Verhältnis, indem wir nachvollziehbare und glaubhafte Informationen ĂĽber die Nachhaltigkeitsmerkmale unserer Produkte bereitstellen – beispielsweise anhand unseres ‘WE CARE’-Labels. Mit diesem Label präsentieren wir Produkte, die verifizierbare Nachhaltigkeitsstandards erfĂĽllen und unseren Kundinnen und Kunden so helfen, nachhaltigere Entscheidungen zu treffen.

Unsere Nachhaltigkeitskommunikation umfasst weit mehr als nur Produktkennzeichnungen. Auf dem Weg zu mehr Nachhaltigkeit und einem erweiterten Produktportfolio wollen wir auch nachhaltige Lebensstile aufzeigen und unsere Kunden durch interessante Geschichten und faszinierende Einblicke in unsere Nachhaltigkeitsaktivitäten inspirieren.

Accepted Certifications

We accept certifications at either the material level or the product level.

Material-level certifications

These focus exclusively on the raw materials or ingredients within a product (such as wood, cotton, or leather). They verify that a specific component has been sourced and processed according to the requirements of that individual standard.

  • Better Cotton (BC) 

  • CertiPUR™ Label 

  • Cotton made in Africa (CmiA) 

  • Downpass 

  • European Flax™ (Masters of FLAX FIBRE™) 

  • Fairmined Ecological Gold Standard 

  • Fairtrade Cotton 

  • FSC 

  • Global Organic Latex Standard (GOLS) 

  • Global Organic Textile Standard (GOTS) 

  • Global Recycle Standard (GRS) 

  • LWG Audit Certificate 

  • Masters of LINEN™ 

  • NATIVA™ 

  • NATURLEDER IVN ZERTIFIZIERT 

  • OEKO-TEX STANDARD 100 

  • OEKO-TEX® Leather Standard 

  • Organic Content Standard (OCS) 100 

  • Organic Content Standard (OCS) Blended 

  • PEFC 

  • Recycled claim standard (RCS) 

  • Responsible Alpaca Standard (RAS) 

  • Responsible Down Standard (RDS) 

  • Responsible Mohair Standard (RMS) 

  • Responsible Wool Standard (RWS) 

  • SCS Recycled Content 

  • SFI (Sustainable Forestry) 

  • The Good Cashmere Standard  

  • ZQ Merino Label (ZQML) 

Product-level certifications

These apply to the finished, fully assembled item as a whole. Depending on the standard, these certifications evaluate the final product against criteria such as manufacturing labor conditions, chemical safety, or overall lifecycle impact.

  • Blue Angel (Blauer Engel) - UZ 117

  • Blue Angel (Blauer Engel) - UZ 38

  • bluesign® PRODUCT

  • COSMOS Natural

  • COSMOS Organic   

  • Cradle to Cradle Certified® Bronze, Gold, Platinum, Circularity Bronze/Silver/Gold/Platinum

  • EU Ecolabel

  • EU organic logo

  • Fair Trade Certified™

  • Fairtrade Textile Standard

  • Fairtrade

  • FEMB level® 1, 2, or 3

  • German Bio label

  • Goodweave

  • GREENGUARD Standard, GREENGUARD Gold 

  • Leaping Bunny (Cruelty free international)

  • Made in Green by Oeko-Tex 

  • NATRUE Natural

  • NATRUE Organic

  • NATURTEXTIL IVN ZERTIFIZIERT BEST

  • NF Environnement

  • Nordic Swan

  • Responsible Jewellery Council (RJC) 

  • SCS Indoor Advantage Gold

  • Soil Association Organic Standard

  • STeP by OEKO-TEX® 

  • TCO Certified (Gen 10)

Other claims accepted

In addition to formal certifications, we display a strict and limited selection of other product and material claims. To prevent generalised or open-ended environmental statements, we only permit the following three specific, quantified claims:

  • Recycled Content: Quantified statements specifying the exact percentage of recycled materials used in the product (e.g., Contains 50% recycled polyester).

  • Reclaimed Content: Quantified statements specifying the exact percentage of reclaimed or salvaged components utilised (e.g., Made with 80% reclaimed oak).

  • Durability and Longevity: Specific product lifespan claims that are officially backed by the EU Harmonised Label. We only display these longevity claims if the manufacturer provides this standardized durability guarantee for a period exceeding two years.

No other non-certified claims are permitted. These three approved claims are only published once our partners provide the substantial, verified documentation required to back them up.