ALEX RIVIÈRE x WESTWING COLLECTION: Westwing launches first collaboration with entrepreneur and style icon Alex Rivière
26. 04. 2022
Munich, 26th April 2022. Today, Westwing introduces their very first co-created Westwing Collection with the internationally well-known Spanish entrepreneur and style icon Alex Rivière. The new collection is part of the company’s permanent Westwing Collection assortment and was co-designed with Alex Rivière. The focus was to create high quality and timeless yet modern interior pieces.
“I don’t just want to create a space, I want to create a way of life.” - Alex Rivière
Alex Rivière has become a close cooperation partner of Westwing over the previous years. Collaborating on a special collection was a natural step as the Spanish design expert and Westwing share the same values when it comes to classic, timeless design and high quality of interior pieces, which is reflected within the Alex Rivère x Westwing Collection.
“For our first co-created Westwing Collection, it was important for us to create something sophisticated and current. The personal style of Alex Rivière is chic, classy and very simplistic, while always being on trend - which matches perfectly with the Westwing Collection,” says Alexandra Tobler, Creative Director of Westwing Collection.
While collaborating and creating the products of this collection, the focus was on natural colors like off-white and beige, which makes the products fit very well to multiple interior styles. Matching this color scheme, Alex Rivière and Westwing concentrated on natural materials such as linen, travertine stone and mango wood. Together with Alex, Westwing developed a diverse range of products from the unique Solomon armchair in a special bouclé-fabric, to heavy duty travertine lamps and organic shaped vases. All pieces can be combined very well with each other and create a serene atmosphere. The collection radiates a great simplicity with a twist, making the products predestined to be long-lasting interior pieces that make every home a beautiful home.
Alex Rivière: “Everything feels very organic and timeless. All the pieces in the collection are designed to last. Because of my love for a calm aesthetic, they are versatile and create the perfect base for your home. The color palette is very soft, the collection feels like a breath of fresh air. I’m very proud of it, because it is the first ever Westwing Design collaboration and also because it truly captures the essence of my personal aesthetic.”
The collection imagery was created by photographer Phil Blandow.
About Westwing Westwing is the European leader in inspiration-based Home and Living eCommerce with EUR 522 million of revenue in 2021. Through its ‘shoppable magazine’, Westwing inspires its loyal Home Enthusiast customers with a curated product selection and combines that with gorgeous content. With unparalleled loyalty, Westwing is generating more than 80% of orders from repeat customers. Westwing’s mission is: To inspire and make every home a beautiful home. The company was founded in 2011 and is headquartered in Munich. Westwing went public on the Frankfurt Stock Exchange in October 2018 and is active in eleven European countries.