Munich, 11th September 2025 - Westwing, Europe’s #1 in Beautiful Living e-commerce, is pleased to announce the appointment of Lydia Kind as new Chief Marketing Officer, joining the Executive team at a pivotal time in Westwing’s international growth journey.
Lydia Kind brings more than 20 years of experience in the lifestyle and consumer goods industry, including key marketing and creative roles at Zalando and Diesel. She joined Westwing in February 2023 as Vice President Brand & Creative, where she has been leading Brand & Creative Direction, Brand Strategy, Communications and Influencer Marketing. Over the past 2.5 years, she has been a driving force behind the renewal of Westwing, elevating both creativity and communications to a new level.
Andreas Hoerning, CEO of Westwing says: “We are delighted to appoint Lydia as CMO. Lydia combines a sharp sense for aesthetics and desirability with an unmatched passion for excellence in Marketing. She is a proven leader, a fantastic colleague and has already taken our brand to a completely new level. I am excited to welcome her to the Executive team.”
As CMO, Lydia will oversee the global marketing teams and activities across all marketing channels, strengthening Westwing as the premium one-stop destination for Home & Living while shaping the next chapter of the brand’s evolution.
Lydia Kind adds: “I am very honored to take on this role. At Westwing we have built something very special over the past years - my goal is not to reinvent it, but to make sure it shines even brighter. With sharper focus, stronger collaboration and creative excellence at the core, we will continue building Westwing into the Superbrand in Design.”
ABOUT WESTWING
Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 21 European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands.The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.