Munich, 29 April 2025 - As part of its recent country expansion into Denmark and Sweden, Westwing was excited to host its first-ever Scandinavian Press Day in Stockholm - a key moment in introducing the brand to the region and engaging with its vibrant design community. Westwing welcomed 20 Tier A media representatives for an intimate lunch that set the tone for a two-day press open day, offering a curated insight into the world of Westwing - the Beautiful Living Company. Styled by the talented Caroline Borg, the setting brought Westwing’s vision to life: inspiring people to create homes that unlock the full beauty of life. With carefully selected pieces from the Westwing Collection the space offered an immersive brand experience - visually striking, trend-driven and full of design inspiration.
Throughout the event, guests experienced first-hand how Westwing brings this vision to life, reinforcing the brand’s position as the premium one-stop destination for Home & Living for design lovers in Scandinavia. Notable attendees included representatives from Vogue Scandinavia, ELLE Décor, Dagens Nyheter, RUM, King Magazine, and leading influencers such as Lisa Olsson.
With meaningful conversations, curated design inspiration and genuine connections, Westwing’s Scandinavian debut was more than just a press moment - it marked the beginning of a long-term relationship with the region’s creative tastemakers.
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ABOUT WESTWING
Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 15 European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.