Munich, 16 September 2025 – Westwing, Europe’s #1 in Beautiful Living e-commerce, opens its second Store-in-Store in Germany, located within Breuninger in Düsseldorf. It is located next to the prestigious Königsallee, home to some of Germany’s most exclusive luxury boutiques such as Dior, Chanel and Hermès.This expansion marks a strategic milestone in Westwing’s mission to bring the Westwing Collection and its curated selection of premium third-party brands closer to Design Lovers in Germany.
The new Store-in-Store invites customers into a thoughtfully designed space, enveloped in the signature Ocean Wave colour palette. Customers can interact with products hands-on and excite people to create homes that unlock the full beauty of life.
The portfolio consists of take-away products such as decorative items that can be purchased directly in the Store. For larger products and product categories, QR codes are placed around the space, so customers are given an enhanced shopping experience that is not limited to the in-store selection, but also offers access to Westwing’s broader online offering.This seamless integration of physical and digital shopping reflects Westwing’s commitment to an elevated and user-friendly customer journey.
Following the successful launch of the first Store-in-Store in Stuttgart in 2024, Westwing is once again partnering with Breuninger to bring its design-forward vision to life. With expertise of over 140 years, Breuninger has consistently set the benchmark in fashion, beauty, and lifestyle through its curated selection of international designer brands. This collaboration represents an exciting partnership between two brands united by their dedication to premium quality and a shared passion for designer excellence.
The Düsseldorf Store-in-Store represents more than just a retail space. It is a destination for inspiration. By blending tactile product experiences with digital convenience and inspiring ambience, Westwing continues to redefine how customers interact with interior design. The store also serves as a platform to showcase seasonal trends and foster a community of Design Lovers, who appreciate Live Beautiful.
THE DÜSSELDORF STORE
Breuninger Düsseldorf
Königsallee 2
Ground Floor
40212 Düsseldorf
ABOUT WESTWING
Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 21 European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands.The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.
ABOUT BREUNINGER GmbH & Co.
The fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is now one of the leading multi-channel department stores in Europe. Over its 140-year history, Breuninger has set high standards for fashion, beauty and lifestyle with an exclusive selection of international designer brands and select newcomer brands. The online shop www.breuninger.com launched in 2008 is one of the most successful online shops in the premium segment and is also available to customers in Austria, Switzerland and Poland. Apart from impeccable style and a sense for trends, Breuninger is deeply customer-oriented: Offers such as Special Service, the in-house bespoke atelier, Click&Collect and online reservations, the in-store order service and shuttle service ensure an extraordinary shopping experience, whether online or in person. In Germany and Luxembourg, Breuninger now runs 13 department stores with around 6,500 employees. The grand opening of a Breuninger department store in Hamburg is planned for 2023.