Munich, 16th March 2023. Westwing, the leader in inspiration-based Home & Living eCommerce in Europe, has recently announced its expansion into the B2B market in the DACH region. As the first pure eCommerce player to cover the entire value chain end-to-end: From planning projects to delivery and product assembly, Westwing is tapping into this opportunity by offering its B2B service, with personalized service and access to a dedicated account manager. The move towards B2B will help Westwing generate revenue by opening up to an entirely new customer group. The B2B market has huge potential, and Westwing is just at the very beginning of a potentially prosperous future in the B2B space.
The pandemic has brought significant changes to the global workforce, including shifts in demographics and work habits. With the rise of remote work, many employees are looking for a comfortable and homely feel when they do go into the office, and companies are searching for ways to provide that atmosphere. However, it is not just about the time during work hours, a shift in consumer sentiment regarding the number of job switches and therefore the need to relocate more often, lets people choose convenient and flexible housing options that often come furnished. Westwing is well-positioned to support these trends and provide solutions that meet the changing needs of today’s workforce with a focus on comfort, flexibility, and digital convenience.
Over the past year, Westwing has created a market-leading B2B service offering for businesses of any size, ranging from small cafes and restaurants to large property developers and hotels. This personalized service sets Westwing apart from competitors in the eCommerce industry, as the company plans projects with a personal account manager and a team of interior designers from Westwing Studio, but still allows customers to shop readily available products themselves with just a few clicks. The opportunity for customers to receive picture-like 3D renderings of their interior designs is especially valuable to businesses as it helps to speed up commercial processes, e.g. can real estate companies already list properties and find tenants whilst the property is still under construction. Westwing also focuses on the Last Mile Delivery, providing its own Westwing Delivery Service in Munich, Hamburg and Berlin, which allows for a scheduled consolidated delivery and product assembly. This assures businesses that their furniture will arrive on time and in excellent condition.
“We’re thrilled to launch our B2B business and bring our beautiful products and top-tier service to businesses,” said Andreas Hoerning, CEO of Westwing. “We believe that now is the perfect time for businesses to invest in their spaces and provide their customers and employees with a comfortable, functional, and stylish environment. We look forward to partnering with businesses to help them achieve their interior goals.”
In conclusion, Westwing’s move towards B2B is perfectly aligned with market trends and will help the company tap into an entirely new customer group. With its end-to-end personalized service, competitive pricing, beautiful products, short delivery times, after-sales service and own interior design team Westwing Studio, Westwing’s B2B eCommerce service is well-positioned to provide the best service for its customers.
ABOUT WESTWING Westwing is the leader in inspiration-based Home & Living eCommerce in Europe with EUR 522m of revenue in 2021. Through its ‘shoppable magazine’, Westwing inspires its loyal home enthusiast customers with a curated product selection and combines that with gorgeous content. With unparalleled loyalty, Westwing is generating more than 80% of sales from repeat customers. Westwing’s mission is: To inspire and make every home a beautiful home. The company was founded in 2011 and is headquartered in Munich. Westwing went public on the Frankfurt Stock Exchange in October 2018 and is active in eleven European countries.