Munich, 16 January 2026 – Westwing, Europe’s #1 in Beautiful Living e-commerce, continues to expand its portfolio of premium brands to become the Superbrand in Design, offering a selection of carefully curated products alongside the Westwing Collection. This strategic focus reflects Westwing’s ambition to set new standards in trends and inspiration, reinforcing its position as the premium one-stop destination for Design Lovers in Europe.
“At Westwing, we choose partners whose values mirror our own: a passion for design, uncompromising quality, and timeless aesthetics,” said Andreas Kemper, Chief Commercial Officer at Westwing. „By showcasing these brands, we not only curate an exceptional product portfolio but thoughtfully evolve it to ensure our assortment remains inspiring.”
Westwing welcomed more than 20 renowned premium home & living brands to its assortment, including Ralph Lauren Home, String Furniture, Carl Hansen as well as Aesop and the Assouline travel series. These collaborations strengthen Westwing’s brand portfolio and underline its commitment to delivering design-forward pieces that combine craftsmanship, style, and timeless appeal. From Aesop’s iconic Resurrection Hand Wash to Jonathan Adlers’ elegant porcelain mugs, these additions exemplify Westwing’s Beautiful Living approach.
“Our objective has always been to formulate skin, hair and body care products of the finest quality; we investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy. A sincere interest in intelligent and sustainable design extends to every aspect of Aesop’s workings”, says the brand.
Through partnerships with established design brands, Westwing creates a diverse and inspiring assortment that resonates with Design Lovers. By presenting these brands through immersive, story-driven campaigns, Westwing not only elevates the shopping experience but also connects premium brands with their ideal audiences. This approach ensures that Design Lovers can discover new products both online and in our Westwing Stores, with curated concepts that reflect the latest trends and timeless elegance.
With these new premium partners in 2025, Westwing is shaping the future of Beautiful Living by setting new standards in design and inspiration. This cross-border strategy not only reinforces Westwing’s role as a trusted love brand but also gives customers access to a world of design excellence under one roof. By expanding its premium portfolio and fostering premium partnerships, Westwing lays the foundation for its long-term vision. Through continuous innovation and the curation of aesthetic products, it is the company’s ambition to become the Superbrand in Design.
ABOUT WESTWING
Westwing, Europe’s #1 in Beautiful Living e-commerce,is present in 22 European countries and achieved a GMV (Gross Merchandise Volume) of EUR 497 million in 2024. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.