Munich, April 17th, 2024 - Westwing, Europe‘s No.1 in Beautiful Living e-Commerce, proudly announces its inaugural participation at this year’s Milan Design Week with a cocktail reception welcoming more than 200 guests from the worlds of design, art and fashion last night, including Gabrielle Caunesil Pozzoli, Linda Tol and Harry Nuriev. With a 350sqm pop-up space and an immersive multi-sensory exhibition, Westwing enhances its brand experience, inviting visitors of Fuorisalone and the renowned Salone del Mobile, to embark on a journey of sensory exploration.
The Westwing exhibition at Fuorisalone 2024, part of Milan Design Week, serves as an inspiring testament to the brand’s “Live Beautiful” narrative. Through meticulously curated spaces featuring select products from the Westwing Collection, visitors are transported into a world where design meets functionality.
Against the vibrant backdrop of Milan’s Salone buzz, the exhibition offers a multi-sensorial experience, guiding visitors through serene courtyards, spaces fostering relaxation and collaboration, and areas of festive togetherness. Each space is carefully crafted to evoke emotions, complemented by bespoke soundscapes and unique fragrances.
Within the exhibition, the “Beautiful Sanctuary” envelops visitors in comfort and intimacy, showcasing a newly launched sofa, designed to promote relaxation and contemplation. Transitioning to the “Beautiful Togetherness” space, visitors experience a shift from a light, natural ambiance by day to a dramatic, exquisite setting by night, complete with a beautifully set table and rich floral arrangements. The journey continues with the “Beautiful Clarity and Focus” installation, offering diverse office environments designed to enhance productivity.
Right on time for Westwing’s debut at Milan Design Week, a special edition of the new sofa “Wolke” was unveiled. Inspired by pink clouds of a sunset, this sofa is designed in powdery colors, gentle shapes, and cozy fabrics to transport its owners to cloud nine. Consisting of unique sofas, armchairs, and ottomans made from soft fabrics such as bouclé and teddy bouclé, the collection creates a sense of luxurious comfort and relaxation, making guests feel like they were floating on clouds.
In addition to the exhibition, Westwing provided a sneak peek of its collaboration with fabric house Dedar Milano. Set to launch later this year, the collaboration will introduce a range of seating furniture and cushions featuring extraordinary colors, exquisite patterns, and excellent fabrics, promising a sophisticated experience of excitement and inspiration.
“Westwing’s debut at Milan Design Week marks a milestone on our journey to share our ‘Live Beautiful’ vision with design lovers. We eagerly anticipate showcasing ourselves through a multi-sensorial brand experience to over 300,000 international visitors in Milan. Having meticulously crafted an installation that transcends the ordinary, we aim to bring the essence of Westwing to life. For us, it’s not just about exhibiting our beautiful product; it’s about curating unforgettable experiences and interactions.” - Rik Strubel, Chief Marketing Officer at Westwing.
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ABOUT WESTWING
Westwing is Europe‘s No.1 in Beautiful Living e-Commerce with EUR 429 million in revenue in 2023 across 11 countries. The premium one-stop-shop for Design Lovers is offering a unique brand experience with a curated assortment of the Westwing Collection and the best design brands. The integrated platform combines Shop, Club Sales, offline store, B2B services and Westwing Studio. The team consists of c.1,600 professionals working together towards a shared purpose to “excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.