“To inspire and
make every home
a beautiful home”

Our Vision

Be the European leader in home & living eCommerce for Home Enthusiasts, by creating the most inspiring customer experience and the most loved brand.

We are a true ‘curated shoppable magazine’: we aim to inspire with décor tips, home stories and offer our customers carefully selected products from famous brands, upcoming designers, as well as our own Westwing Collection products.

Founders & Management

Westwing was founded by Chief Creative Officer Delia Lachance (née Fischer) and CEO Stefan Smalla and their co-founders Tim Schäfer, Mathias Siepe and Georg Biersack. Stefan Smalla (Founder & CEO) and Sebastian Säuberlich (CFO) constitute the Management Board of the company. The Management Board is complemented by a stellar team of experienced executives in the headquarters and in the local countries.


Founder & Chief Creative Officer

Prior to founding Westwing, Delia worked at ELLE Magazine / ELLE Decoration / Burda Media as Editor for Home & Living, Lifestyle and Beauty.


Founder & Chief Executive Officer

Prior to founding Westwing, Stefan worked at Bain & Co. as a Manager. In the early days of eCommerce, he was CTO and VP eCommerce at dooyoo, and founded a social network.


Chief Financial Officer

Prior to becoming CFO, Sebastian was COO for Westwing’s Private Label business, MD in our Daily Themes Business, and Deputy CFO. Before Westwing, Sebastian was CFO and COO at Confiserie Heilemann, Investment professional at DPE, and Senior Consultant for Bain & Co. He holds an MBA from INSEAD Business School and a Master in Business Engineering from Karlsruhe Institute of Technology.

Creative Team

Our Creative team is a major key to our success. They push us every day to bring inspiration online and make the homes of our customers more beautiful.

Key Figures


100 times per year

We generate 85% of our sales with customers who visit us on average 100 times per year



Average product price


million orders shipped in 2020


million products sold in 2020



Carefully selected content pieces produced inhouse and published on our sites, apps and social media

Business Model

Westwing is a company that offers Home & Living for everyone. We are a shoppable magazine for daily inspiration on Home & Living.

We run an integrated platform that combines daily inspiration and interior shopping.

Each part of our business model has its own function:

Daily themes

We combine inspiration and shopping in daily themes on our Westwing sites and apps, announced every morning with a gorgeous newsletter

Westwing Collection​

Our own products provide the best designs at great quality and affordable prices to our customers

Permanent assortment

In our permanent-assortment, WestwingNow, we provide the bestsellers and all of our own Westwing Collection products with fast delivery and organized in fully shoppable looks


  • Inspiration every day

    We inspire our customers in everything we do to make every home a beautiful home.

  • Customer delight

    We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.

  • Genuine care

    We genuinely care about our customers, our colleagues, and our partners. We are open, honest, direct, and reliable.

  • Drive to results

    We get things done, in a fast and lean way, no matter the obstacles in our way.

  • An inspiring team

    We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.

  • Ambition to be the best

    We strive for excellence and aspire to create the European leader in Home & Living eCommerce.