OUR PURPOSE
“Excite people to create homes that unlock the full beauty of life”
Our Vision
Westwing is Europe‘s No.1 in Beautiful Living e-Commerce — a premium one-stop destination for Design Lovers.
Since the founding of our company in 2011, we have expanded into 12 European countries. We are much more than just another e-commerce company.
Since the founding of our company in 2011, we have expanded into 12 European countries. We are much more than just another e-commerce company.
We combine inspiration and shopping in daily themes. At Westwing, we aim to inspire with decor tips, home stories, and carefully selected products from premium design brands and our own Westwing Collection.
Offering the full range of Home & Living categories, we strive to create an inspirational environment where everyone can find their favourite pieces and unlock the full beauty of their home.
Westwing is a true love brand!
Our customers love Westwing so much that they keep coming back to us: About 80 % of our orders come from loyal repeat customers.
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„My daily morning routine is a nice cup of coffee and the fresh Westwing offering“
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„I do not shop online at all, I have never bought on Amazon or anywhere – but I have already made more than 100 purchases on Westwing“
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„On Westwing, I keep finding things that inspire me to redecorate my home; it feels like an addiction not to miss the next great idea“
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„Browsing Westwing feels like a shopping spree with your best friend„
Founders & Management
Westwing was founded by Chief Creative Officer Delia Lachance (née Fischer) and Stefan Smalla and their co-founders Tim Schäfer, Matthias Siepe and Georg Biersack. Andreas Hoerning (CEO) and Sebastian Westrich (CFO) constitute the Management Board of the company. The Management Board is complemented by a stellar team of experienced executives in the headquarters and in the local countries.
DELIA LACHANCE
Founder & Chief Creative Officer
Prior to Westwing, Delia worked as an editor at ELLE Magazine and ELLE Decoration. Together with her team, she inspires style-conscious people across Europe every day. She made history in 2018 when she rang the bell for Westwing's IPO on the Frankfurt Stock Exchange. In addition to her professional activities, Delia has become a pioneer of female entrepreneur and leadership.
ANDREAS HOERNING
Chief Executive Officer
Prior to becoming CEO, Andreas was Chief Commercial Officer and Founder of the Westwing Collection. Before Westwing, Andreas was a Project Leader at Boston Consulting Group (BCG), where he supported industrial and consumer goods clients in strategy, operating model and performance. He holds a PhD in commercial law from Berlin’s Humboldt University.
SEBASTIAN WESTRICH
Chief Financial Officer
Having spent over eight years at Hubert Burda Media, Sebastian has held various management roles within the Digital division, establishing himself as a trusted expert in these domains. Before joining Westwing, Sebastian served as the CFO of Cyberport and held the position of CFO and Managing Director at Burda Digital, further showcasing his expertise in the fields of e-Commerce and finance. Prior to his tenure at Cyberport and Burda Digital, Sebastian was leading the Investment Management at Burda Digital.
Westwing Collection Design Team
Our Westwing Collection Design Team is a major key to our success. They push us every day to bring inspiration online and make the homes of our customers more beautiful.
Key Figures
OUR CUSTOMERS
80% OF ORDERS
We generate about 80% of our orders from loyal repeat customers
OUR PRODUCTS
169€
Average basket size in 2023
2.9
million orders in 2023
47%
Westwing Collection Share in 2023
OUR CONTENT
15,000
Carefully selected content pieces produced inhouse and published on our sites, apps and social media
Business Model
Westwing is a company that offers Home & Living for everyone. We are a shoppable magazine for daily inspiration on Home & Living.
We run an integrated platform that combines daily inspiration and interior shopping.
Each part of our business model has its own function:
Daily themes
We combine inspiration and shopping in daily themes on our Westwing sites and apps, announced every morning with a gorgeous newsletter
Westwing Collection
Our own products provide the best designs at great quality and affordable prices to our customers
Permanent assortment
In our permanent assortment, WestwingNow, we provide the bestsellers and all of our own Westwing Collection products with fast delivery and organized in fully shoppable looks
OUR VALUES
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Inspiration every day
Our Purpose: We excite our customers every day to create homes that unlock the full beauty of life.
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Customer delight
We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.
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Genuine care
We genuinely care about our customers, our colleagues, and our partners. We are open, honest, direct, and reliable.
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Drive for results
We get things done, in a fast and lean way, no matter the obstacles in our way.
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An inspiring team
We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.
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Ambition to be the best
We strive for excellence and aspire to be the #1 in Beautiful Living e-commerce, setting the standard in Home & Living eCommerce.