OUR PURPOSE

“Excite people to create homes that unlock the full beauty of life”

Our Propositions

Retail Campaigns
We inspire daily with themed shopping on our site and app, announced each morning in an engaging newsletter. Offering trendy, curated home and lifestyle products, we create a premium, exclusive experience. With fresh ideas and aspirational aesthetics, we captivate our customers and stand out. By adapting to trends and offering great prices, we build loyalty and welcome new customers.

Shop
We’re the one-stop destination for Design Lovers, featuring our beautiful Westwing Collection alongside premium design brands. With a wide range of styles and categories, we bring every aspect of beautiful living to life. Our best-in-class content, stunning imagery, and shoppable looks inspire our customers daily.

Westwing Collection
The Westwing Collection is our exclusive brand, known for its exceptional quality and design. It reflects our commitment to elevated design standards, blending aesthetics with functionality while staying at the forefront of the latest trends. Beyond timeless style, we embrace sustainability and a dedication to quality, creating products that make a lasting impact on our customers’ lives.

Brand Partners
We offer 900+ brands, blending top interior names with emerging niche labels. Our selection features timeless design classics alongside the latest trends, giving customers the perfect mix to create a unique and beautiful home.

Westwing Design Service
The Westwing Design Service connects customers with expert designers who craft personalised concepts and curated selections to bring out the full beauty of their homes. Acting as trusted advisors and the ultimate “interior shopping friends,” our designers help customers furnish their spaces with a holistic and thoughtful approach. Available in five countries, the service offers three tailored levels to meet each customer’s unique needs.

Westwing Business
Westwing is expanding into the B2B market in the DACH region, offering comprehensive end-to-end solutions for project planning, delivery, assembly and personalised support. As the demand for comfortable office environments grows, Westwing is well-positioned to deliver tailored, flexible, and digitally convenient solutions.

Stores
The real-life Westwing experience: Our physical Store offers expert advice, unique interactions, and a curated assortment of the Westwing Collection and selected premium brands. It seamlessly blends the digital and physical worlds. The Westwing Collection is showcased through immersive experiences, professional guidance, and exclusive events featuring guest hosts. Our vibrant curation showcases the latest trends and handpicked brands that complement with the Westwing concept.

Partner Channels
Our partner channels are a combination of external retail channels offering a curated selection of our products, creating additional touchpoints to raise awareness of the Westwing Collection and attract more Design lovers. Examples include premium department stores, travel retailers, and curated marketplaces.

Westwing is a true love brand!

Our customers and VIPs love Westwing so much that they keep coming back to us: About 80 % of our orders come from loyal repeat customers.

"To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' means making the most of the time you spend with your loved ones"
"To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' means: make it personal!"
"To me, 'Live 𝘉𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭.' has a lot to do with finding balance, being happy, and having support from my family in everything I do"
"We love to combine the old and the new"

Founders & Management

Westwing was established by Chief Creative Officer Delia Lachance, alongside Stefan Smalla and co-founders Tim Schäfer, Matthias Siepe, and Georg Biersack. Andreas Hoerning (CEO) and Sebastian Westrich (CFO) constitute the Management Board of the company. They are supported by a highly skilled team of seasoned executives at the headquarters and across the local markets.

DELIA LACHANCE

Founder & Chief Creative Advisor

Prior to Westwing, Delia worked as an editor at ELLE Magazine and ELLE Decoration Germany. Together with her team, she inspires style-conscious people across Europe every day. She made history in 2018 by ringing the bell to mark Westwing's IPO on the Frankfurt Stock Exchange. In addition to her professional activities, Delia has become a pioneer of female entrepreneurship and leadership.

ANDREAS HOERNING

Chief Executive Officer

Prior to his role as CEO, Andreas was Chief Commercial Officer and Founder of the Westwing Collection. Before Westwing, Andreas was a Project Leader at Boston Consulting Group (BCG), where he supported industrial and consumer goods clients in strategy, operating model, and performance. He holds a PhD in commercial law from Berlin’s Humboldt University.

Andreas Hoerning

SEBASTIAN WESTRICH

Chief Financial Officer

Sebastian brings extensive expertise in e-commerce and finance, having spent over eight years at Hubert Burda Media in various leadership roles within the Digital division. Before joining Westwing, he served as CFO at Cyberport and as CFO and Managing Director at Burda Digital, where he further honed his skills in financial strategy and management. Prior to these roles, Sebastian led Investment Management at Burda Digital, solidifying his reputation as a trusted expert in his field.

Sebastian Westrich

Westwing Collection Design Team

Our Westwing Collection Design Team is a key driver of our success. They challenge us every day to bring inspiration online and to excite people to create homes that unlock the full beauty of life.

Key Figures

OUR CUSTOMERS

80% OF ORDERS

We generate about 80% of our orders from loyal repeat customers

OUR PRODUCTS

235€

Average basket size in 2025

2.2

million orders in 2025

63%

Westwing Collection Share in 2025

OUR CONTENT

10,000

Carefully selected content pieces produced inhouse and published on our sites, apps and social media

Business Model

Westwing is the Beautiful Living Company.

We are the one-stop destination for Home & Living, offering content that inspires every day.

Each part of our business model has its own function:

Shop

Our Shop offers fast delivery of our third-party bestsellers and all Westwing Collection products, organised in fully shoppable looks

Westwing Collection

Our own products provide customers with the best designs, great quality, and affordable prices

Retail Campaigns

We create an inspirational shopping experience with an engaging daily newsletter on our Westwing sites and apps, featuring carefully curated themes

THE WESTWING CULTURE CODE

OUR PURPOSE

“Excite people to create homes that unlock the full beauty of life”