What does a sustainable product mean?
Despite the many sustainability claims, there is not one widely accepted definition of what a ‘sustainable’ product is. To support our customers in making more sustainable purchasing choices, we established our own “Sustainable” label for our Westwing Collection and third-party products on WestwingNow. For this purpose, we developed our Sustainability Labeling guidelines which set out a list of product and material certificates and attributes that are considered sustainable. The guidelines accommodate more than 40 independent sustainability certificates (e.g., FSC®, GOTS, EU Ecolabel, Blue Angel) and a number of sustainability attributes (e.g., recycled content, organic) for products or their material properties. The list of criteria is reviewed and updated regularly to take into consideration new developments and findings in the field of sustainability labeling.
We have also introduced a sustainability filter which allows our customers to browse through the labeled products. To enhance transparency and credibility a dedicated sustainability section in the product description provides further information on each claim.
We consider labeling to be an important tool to inform and promote sustainability amongst our customers. We will therefore increase the number of products across all of our channels that have referenceable sustainability qualities.